IFA Guide to Will Writing Services: UK Edition

David, an IFA with 15 years' experience, discovered during a routine portfolio review that his 42-year-old client with £480,000 in investments and two young children had never made a will. When David asked why, the client said he'd been meaning to visit a solicitor but hadn't found the time, and assumed it would cost several hundred pounds. David knew his client needed a will urgently, but he also knew the FCA doesn't regulate will writing. He felt stuck between his professional duty to provide holistic financial advice and regulatory boundaries he couldn't cross.

This scenario plays out in IFA offices across the UK every day. Research shows only 9% of UK adults paid for financial advice in the last two years, yet over half of UK adults don't have a will. With the Consumer Duty requiring advisers to achieve good client outcomes, and 94% of advisers now involving family members in financial planning, understanding will writing services isn't optional—it's essential to modern financial advice.

This guide explains exactly how IFAs can navigate will planning conversations, what you can and cannot do under FCA rules, and how to recommend credible, affordable will writing solutions that protect your clients' legacies.

Disclaimer: This article provides general information for Independent Financial Advisors and does not constitute legal or financial advice. The Financial Conduct Authority does not regulate will writing, estate planning, or tax advice. IFAs should consult their compliance teams regarding appropriate language and documentation when discussing will planning with clients.

Why Will Planning Matters in Financial Advice

Over half of UK adults (51%) have not written a will, nor are they currently in the process of writing one, according to Canada Life research from 2024. For IFAs, this statistic represents both a critical advice gap and an opportunity to demonstrate comprehensive client care.

Your clients—typically mid-career professionals and pre-retirees with substantial assets—face the greatest estate planning risks. Without a will, intestacy rules apply. This means no provision for unmarried partners, step-children cannot inherit, and charitable legacies are impossible. A £480,000 estate could go to parents instead of a partner and children. Investments you've carefully managed for years could be distributed in ways that directly contradict your client's wishes.

The financial consequences extend beyond asset distribution. When estates aren't structured tax-efficiently through proper wills, families face unnecessarily high Inheritance Tax bills. The nil-rate band sits at £325,000 individually, with the residence nil-rate band adding up to £175,000 for qualifying estates. Without will planning, your clients risk losing tens of thousands of pounds to avoidable tax.

Consider Sarah and James, a couple with £650,000 in combined assets—a £380,000 house, £170,000 in pensions, and £100,000 in ISAs and investments. They're unmarried with two children. If both die without wills, Sarah's parents would inherit everything. James's children receive nothing. The estate they spent 20 years building together disappears into intestacy rules that ignore their relationship and intentions.

With stakes this high, IFAs have both a moral obligation and a business opportunity to guide clients toward proper will planning.

Understanding Your Regulatory Boundaries

The FCA does not regulate will writing, estate planning, or tax advice. This creates a clear boundary for IFAs: you can discuss the importance of having a will as part of holistic financial planning, but you cannot draft wills or provide specific legal advice on will clauses.

Within these boundaries, you can still deliver immense value. You can identify when clients need wills, explain the consequences of dying intestate, and recommend credible will writing services. Document these conversations in client notes and use appropriate disclaimers to clarify your role.

The Consumer Duty, which came into force on 31 July 2023, requires firms to achieve good outcomes for clients across all touchpoints. Many IFAs have found that integrating will planning discussions as part of holistic advice helps demonstrate comprehensive client care. IFAs should consult their compliance teams regarding how to integrate estate planning conversations appropriately.

IFA Will Planning Boundary Guide

You CAN Do	You CANNOT Do
Discuss the importance of having a will as part of financial planning	Draft or write client wills
Identify when clients need will updates based on life events	Provide legal advice on specific will clauses
Explain intestacy consequences and estate planning concepts	Act as a will witness or executor (unless separate arrangement)
Recommend will writing services (solicitors, online platforms)	Guarantee specific tax outcomes from will provisions
Review estate planning holistically as part of financial advice	Replace qualified legal advice for complex estates

Best practice disclaimer: "Will writing is not regulated by the FCA. I can discuss the importance of having a will as part of your financial planning, but for specific will drafting advice, you'll need to consult a solicitor or qualified will writer."

Important note: These are general guidelines based on common industry practices. Always verify appropriate language and documentation requirements with your compliance team before implementing will planning conversations in your practice. Your compliance team can provide specific guidance on how these general principles apply to your individual practice.

When properly documented with appropriate disclaimers and compliance approval, addressing will planning can demonstrate Consumer Duty compliance and comprehensive client care. Always consult your compliance team regarding liability considerations and documentation requirements specific to your practice and regulatory obligations.

When Your Clients Need a Will

Certain life events and financial thresholds create urgent will planning needs. Recognizing these triggers positions you as a proactive advisor who protects clients holistically.

Life event triggers include marriage (which automatically revokes previous wills), divorce, having children, remarriage and blended families, buying property, starting a business, receiving inheritance, and moving abroad. Each represents a moment when existing wills become outdated or new wills become essential. Learn more about when clients should update their wills.

Financial thresholds matter significantly. When a client's estate value approaches the Inheritance Tax threshold—£325,000 individually or up to £500,000 with the residence nil-rate band—proper will planning becomes crucial for tax efficiency. Complex asset structures, business ownership, and investment portfolios require specific will provisions. Understanding Inheritance Tax thresholds and planning strategies helps you identify clients who need urgent will reviews.

Relationship factors create particular urgency. Unmarried couples receive zero protection under intestacy rules—your cohabiting client could lose everything. Step-children don't inherit unless explicitly named in a will. Disabled beneficiaries may need trust provisions to protect means-tested benefits.

Consider these client scenarios:

Emma, 38, lives with her partner and has two children. She has £195,000 in ISAs and jointly owns a £320,000 house. Without a will, if she dies, intestacy rules give everything to her children—leaving her partner homeless and potentially forcing a house sale to provide for the children's inheritance.

Raj and Sunita, 56 and 54, have a blended family with adult children from previous marriages. They own a £485,000 house and have £340,000 in pensions and investments. Without mirror wills clearly dividing assets, their children could face costly disputes about who inherits what, potentially destroying family relationships alongside the estate.

Tom, 33, owns a business valued at £420,000 alongside £85,000 in savings and investments. Without a will addressing business succession, his company could face forced sale or collapse if he dies unexpectedly, destroying the value he's built and potentially costing employees their jobs.

Your IFA checklist:

Add "Will status: Date last reviewed?" to annual review templates
Flag unmarried clients with children or property ownership
Review will provisions when clients cross IHT thresholds
Ask about will updates after divorces, marriages, and births
Document all will planning conversations for compliance

Once you've identified a client needs a will, the next question is: what type of will writing service should you recommend?

The UK Will Writing Landscape: Options for Your Clients

Three main will writing routes serve UK clients: solicitors, traditional will writing companies, and online will services. Each offers different advantages, costs, and suitability levels.

Solicitor-drafted wills cost £150-£260 for simple wills, rising to £500-£650+ for complex estates with trusts. Solicitors are regulated by the Solicitors Regulation Authority, carry mandatory Professional Indemnity insurance, and offer complaints routes via the Legal Ombudsman. They provide expertise for complex estates involving multiple trusts, agricultural property relief, or significant Inheritance Tax planning. However, appointment delays stretch weeks or months, and higher costs create barriers for straightforward estates.

Traditional will writing companies charge £100-£300 and offer home visits, which some clients prefer. The Competition and Markets Authority investigated the sector in July 2023, identifying consumer protection concerns including aggressive upselling and misleading pricing. The sector lacks specific regulatory oversight—quality varies significantly between providers.

Online will services cost £50-£150 and provide instant access, convenient completion (typically 15-20 minutes), and preview-before-paying functionality. They're suitable for straightforward estates but not appropriate for complex trusts, international assets, or sophisticated tax structures requiring specialist legal expertise.

Will Writing Options at a Glance

Option	Average Cost	Best For	Limitations
High-street solicitor	£150-£650+	Complex estates, multiple trusts, international assets	Higher cost, appointment delays
Will writing company	£100-£300	Clients wanting home visits, moderate complexity	Unregulated sector, variable quality, CMA investigation concerns
Online will service	£50-£150	Straightforward estates, tech-comfortable clients	Not suitable for complex trusts or sophisticated tax structures

Important disclosure: Different routes offer different professional oversight levels. Solicitors are SRA-regulated with mandatory PI insurance. Will writers may hold voluntary regulation through the Society of Will Writers or Institute of Professional Willwriters. Online services are typically operated by solicitor firms or legal tech companies—verify regulatory status when recommending specific providers.

For the majority of your clients with straightforward estates, online will services offer the optimal balance of affordability, convenience, and legal validity.

Why Online Will Services Make Sense for Most IFA Clients

A straightforward estate means: UK resident, married/single/divorced, standard beneficiaries (spouse, children, family members), property and financial assets without complex trusts, and no international assets or sophisticated business succession requirements. This describes 70-80% of typical IFA clients.

The cost barrier problem prevents proper estate planning for thousands of your clients. Many delay will writing because solicitor fees feel prohibitive—£300-£650 represents a psychological hurdle even for clients with £500,000+ in assets under your management. They intend to "get around to it" but procrastinate for years, leaving themselves completely exposed.

The time barrier compounds the problem. Booking solicitor appointments requires taking time off work. Multiple revision rounds extend the process across weeks or months. Busy professionals—your core client demographic—struggle to find three-hour windows for solicitor consultations when 15 minutes online would achieve the same legal outcome.

Online will services eliminate both barriers. Clients complete legally valid wills in 15 minutes at 11pm on a Sunday, preview everything before paying, and receive instant access to their documents. They can update wills as circumstances change without paying £200+ for a solicitor appointment. The cost savings—£250-£600 per client—remove the financial excuse preventing will creation.

Psychological benefits matter too. Some clients feel intimidated by solicitors' offices and formal legal environments. Online services allow them to work through sensitive decisions privately—choosing guardians, dividing assets, expressing funeral wishes—before finalizing anything. This privacy encourages more thoughtful, considered decision-making.

When online isn't suitable: Complex trusts for vulnerable beneficiaries, business property relief planning, international estates with foreign assets, disabled beneficiary trusts protecting means-tested benefits, agricultural property relief, or estates requiring sophisticated Inheritance Tax strategies. These situations demand specialist solicitor expertise.

Addressing Common IFA Objections

"Are online wills legally valid?"

Yes. Under the Wills Act 1837, a will is legally valid if it's in writing, signed by the testator, and witnessed by two independent witnesses who also sign. Online wills have identical legal status to solicitor-drafted wills when properly executed. The method of creation doesn't affect validity—proper signing and witnessing does.

"What if my client makes a mistake?"

Reputable online services include step-by-step guidance, plain English explanations, worked examples, and preview-before-paying functionality. Clients see their complete will before providing payment details, allowing them to verify everything is correct. Many services offer expert review options for additional peace of mind.

"Will I be liable if something goes wrong?"

When properly documented with appropriate disclaimers and compliance approval, recommending will writing services as part of holistic financial planning is consistent with comprehensive client care. Use appropriate disclaimers: "I recommend considering an online will service for straightforward estates. This recommendation does not constitute legal advice. Will writing is not FCA-regulated. For complex estates or specific legal questions, please consult a qualified solicitor." Document the conversation in client notes. Always consult your compliance team regarding liability considerations specific to your practice and how best to document these recommendations.

When recommending online will services to clients, look for providers that prioritize transparency, legal accuracy, and client empowerment.

What to Look for in an Online Will Service

Vetting online will services carefully ensures you recommend providers that protect your professional reputation and genuinely serve clients' needs.

Legal backing is non-negotiable. The service should be developed by solicitors or legal experts, ideally with SRA regulation or clear legal professional involvement. Check the "About Us" page—who built this service? What qualifications do they hold? If legal credentials aren't prominently displayed, investigate further.

Transparent pricing builds trust. Look for clear one-time costs with no hidden fees. Avoid subscription models where clients pay ongoing fees for simple document storage—unnecessary for wills. Verify refund policies exist and are clearly stated. If pricing isn't upfront, that's a red flag.

Preview before paying represents the gold standard. Clients should see their complete will before providing payment details. This transparency eliminates buyer's remorse, allows informed decision-making, and demonstrates the provider's confidence in their service quality. Any service requiring payment before showing the will should raise concerns.

Guidance quality separates excellent services from adequate ones. Look for step-by-step explanations using plain English rather than legal jargon, worked examples showing how provisions work in practice, and contextual help explaining why questions matter. Test the service yourself—if you find the questions confusing, your clients will too.

Documents included should extend beyond the will itself. Quality services provide estate planning guides explaining next steps, executor guidance helping appointees understand their duties, asset registers for financial organization, and funeral wishes documents. These supporting materials add substantial value.

Update policies matter for long-term client needs. Can clients update wills as circumstances change? What's the cost structure—per update or included in initial price? Clients' lives evolve—their will service should accommodate changes easily.

Security and privacy require verification. Check for GDPR compliance, secure document storage with encryption, and clear data protection policies. Your clients will share sensitive financial and family information—ensure it's properly protected.

Customer support indicates service quality. Does the provider offer access to a legal helpline or expert review if clients have questions? What are support hours? How quickly do they respond to queries? Test their support before recommending the service.

Execution instructions are crucial for legal validity. The service must provide crystal-clear guidance on signing and witnessing requirements. Vague instructions create risk of invalid wills—look for specific, step-by-step execution guidance.

Red Flags to Avoid

Never recommend services that:

Require payment before clients see their will
Use pressure selling tactics or aggressive cross-selling
Operate subscription models with ongoing fees for basic storage
Provide unclear or hidden refund policies
Lack evident legal professional backing
Offer vague execution instructions
Have poor online reviews regarding customer service

Your Due Diligence Process

Before recommending any online will service:

Test the service yourself using a sample client scenario
Review pricing transparency, terms and conditions thoroughly
Verify professional backing and regulatory status
Confirm preview-before-paying functionality works as advertised
Assess guidance quality—is it clear for non-legal professionals?
Verify security measures and data protection compliance
Check independent reviews from verified customers

One service that consistently meets these criteria and offers exceptional value for IFA clients is WUHLD.

WUHLD: A Trusted Online Will Solution for Your Clients

WUHLD provides exactly what IFA clients need: affordable, accessible, legally valid will creation that removes the barriers preventing proper estate planning.

For £49.99 one-time payment, clients receive four documents: a complete legally binding will, a 12-page Testator Guide explaining estate planning essentials, an Executor Guide reducing administrative burden for families, and a Complete Asset Inventory helping with financial organization. The entire process takes 15 minutes online, and clients preview their complete will free before paying anything—no credit card required.

Why IFAs recommend WUHLD: The £49.99 cost eliminates the financial barrier that stops clients procrastinating. Compare this to £300-£650 solicitor fees—you're enabling clients to complete critical estate planning for less than 10% of traditional costs. Instant online access means no appointment delays. Clients complete their will during your annual review conversation while motivation is high, rather than intending to book a solicitor appointment they never actually make.

The preview-before-paying feature builds client trust. They see their complete will, review every clause, verify all beneficiaries and executors are correctly named, and confirm asset distribution matches their intentions—all before providing payment details. This transparency eliminates buyer's remorse and demonstrates the service's confidence in quality. Your clients make informed decisions, not pressured purchases.

Four documents create comprehensive value: The will itself provides legal asset distribution. The Estate Planning Guide complements your financial advice by explaining probate, Inheritance Tax, and estate administration. The Executor Guide helps appointed executors understand their duties, reducing family stress during bereavement. The Asset Inventory creates a financial roadmap for your clients, encouraging the financial organization that supports your advice process.

Ideal for your client demographics: WUHLD suits tech-comfortable professionals (your core client base), straightforward estates with standard beneficiaries, UK residents with property and financial assets, and clients who've delayed will writing due to cost or time barriers. It's not suitable for complex trusts, business succession, international assets, or sophisticated IHT planning—those clients still need solicitor expertise.

How to Integrate WUHLD Recommendations

During annual reviews, include will planning discussions naturally: "As part of comprehensive financial advice, I always check will status. When did you last review your will? Has anything changed that might require updates?"

In follow-up emails after identifying will planning needs: "As discussed during our review, I recommend considering an online will service for straightforward estates. WUHLD offers a cost-effective solution at £49.99 with no hidden fees or subscriptions. You can preview your complete will before paying anything. Visit wuhld.com to get started."

On your trusted resources list alongside mortgage brokers, solicitors, and accountants: "For straightforward will planning, I recommend WUHLD (£49.99 online). For complex estates involving multiple trusts or significant Inheritance Tax planning, I recommend [your solicitor contact]."

Track client completion: Follow up 3-6 months after recommendations to confirm clients completed their wills. This demonstrates ongoing care and identifies clients who need additional support or different solutions.

Value Proposition Summary

Your clients receive:

£49.99 one-time payment vs £300-£650 solicitor fees (£250-£600 savings)
15 minutes online vs weeks of appointments
Complete at own pace, review privately, make changes easily
Legally valid, professionally drafted documents
Four documents: Will + Estate Planning Guide + Executor Guide + Asset Inventory

Important disclaimer: WUHLD is suitable for straightforward UK estates. Clients with complex trusts, business succession needs, international assets, or significant IHT planning requirements should consult a solicitor. Include this disclosure: "I recommend WUHLD for straightforward estates. This recommendation does not constitute legal advice. For complex estate planning, please consult a qualified solicitor."

Integrating will planning conversations into your IFA practice doesn't just serve clients—it strengthens your holistic advice proposition.

Building Will Planning into Your IFA Process

Systematic integration ensures will planning becomes standard practice rather than an afterthought, protecting both clients and your professional standing.

New client onboarding should include will status questions in your fact-find template: "Do you have a current will? When was it last reviewed? Who are your appointed executors and guardians?" Flag clients without wills or with outdated wills (5+ years old with no review). Include will planning recommendations in initial financial plan presentations alongside pension optimization and investment strategy.

Annual review integration makes will discussions routine. Add a will review checkpoint to your agenda template. Ask about life changes triggering will updates: "Have you married, divorced, had children, or purchased property since our last review?" Document all will discussions in client notes—this demonstrates Consumer Duty compliance by showing you address clients' complete financial picture.

Client communication templates save time and ensure consistency. Create an email template for will planning follow-ups: "Dear [Client], Following our discussion about estate planning, I recommend reviewing your will arrangements. For straightforward estates, WUHLD offers an affordable online solution at £49.99. For complex situations, I can introduce you to [solicitor name]. Will writing is not FCA-regulated; this recommendation doesn't constitute legal advice."

Marketing your holistic approach differentiates your practice. Position will planning conversations as part of comprehensive financial advice that addresses the whole client, not just their portfolio. This attracts clients seeking true financial partnership rather than transactional investment management.

Sample IFA Scripts

Opening the will conversation: "As part of providing comprehensive financial advice, I always ask about will planning. Do you have a current will? When was it last reviewed? This isn't legal advice—I can't draft wills—but I can identify when you need one and recommend appropriate services."

Identifying will planning gaps: "Based on your current situation—your property, investments, and your children's ages—having a will is essential. You're unmarried, which means intestacy rules provide zero protection for your partner. Have you considered creating one?"

Recommending online services: "For straightforward estates like yours, I often recommend clients consider online will services. They're cost-effective, convenient, and legally valid when properly executed. WUHLD is one service many of my clients have used successfully—£49.99 for your complete will, which you can preview before paying."

Regulatory boundaries disclaimer: "I should mention that will writing isn't regulated by the FCA, so I can discuss the importance of having a will but can't provide specific legal advice on will clauses. For complex estates involving multiple trusts or sophisticated tax planning, you'd want to consult a solicitor directly."

Process Implementation Checklist

Update fact-find templates to include: Will status, last review date, appointed executors, guardian provisions
Create communication templates: Email follow-ups, will planning recommendations, disclaimers
Develop trusted resources list: WUHLD for straightforward estates, solicitor referrals for complex cases
Train your team on regulatory boundaries, appropriate language, documentation requirements
Document conversations systematically in client records for compliance purposes

Metrics to Track

Monitor these indicators to measure success:

Percentage of clients with current wills (target: 80%+)
Client will completion rate after recommendations (target: 60%+)
Average time saved vs solicitor route (typically 8-12 weeks)
Client satisfaction scores regarding estate planning support

These metrics demonstrate your value to clients while supporting Consumer Duty compliance evidence.

The Benefits of Will Planning Conversations for Your IFA Practice

Will planning discussions deliver strategic business advantages extending well beyond client service.

Differentiation in the competitive IFA market sets you apart. Holistic advice addressing wills, not just investments, demonstrates a client-centric approach that investment-only advisors cannot match. Consumer Duty compliance becomes a competitive advantage—you're provably delivering good outcomes across all financial touchpoints, not just those generating direct revenue.

Deeper client relationships emerge from will planning conversations. These discussions involve family members—94% of advisers involve family in planning. Conversations about beneficiaries, guardians, and values reveal what truly matters to clients. This emotional connection strengthens trust and loyalty far beyond portfolio performance discussions.

Intergenerational client acquisition flows naturally from will planning. When you involve adult children in parents' estate planning, you create relationships with the next generation. You become the family advisor, not just an individual client advisor. This dramatically improves client retention across wealth transfer events—the point where most advisors lose assets under management.

Risk management and compliance protection matter increasingly. Documenting will conversations demonstrates Consumer Duty compliance. You reduce the risk of clients' families blaming you for unplanned estate consequences—"Why didn't our advisor tell Dad he needed a will?" becomes impossible when your notes show repeated discussions. Your professional duty of care is fulfilled and evidenced.

Practice efficiency gains arise from will planning integration. These conversations naturally surface Inheritance Tax planning opportunities—clients suddenly understand why pension death benefits matter or why trust structures add value. You identify insurance needs (life insurance covering IHT bills), wealth consolidation opportunities, and vulnerable beneficiary provisions that may require ongoing advice.

Consider the IFA who discovered during an annual review that their client's £480,000 estate had no will. Addressing this gap immediately delivered tangible value the client could understand—not projected investment returns, but concrete family protection. That conversation involved the client's adult daughter, who subsequently became a client herself. The £49.99 WUHLD recommendation cost the IFA nothing but generated two outcomes: a deeply grateful existing client and a new client relationship worth potentially hundreds of thousands in assets under management.

Another IFA made will planning discussions standard in annual reviews. Over 18 months, she identified 34 clients without current wills. She recommended WUHLD for 28 straightforward estates and referred 6 complex cases to a trusted solicitor. Client satisfaction scores increased by 12%. Three clients specifically cited her will planning guidance when referring friends to her practice. The solicitor she referred to returned the favor by introducing high-net-worth clients needing investment advice.

Will planning isn't a distraction from core IFA work—it's an integral part of modern, holistic financial advice that protects clients, strengthens your practice, and demonstrates the comprehensive value that justifies your fees.

Frequently Asked Questions

Q: Can financial advisors write wills for clients?

A: No. Financial advisors cannot write or draft wills. The FCA does not regulate will writing, and drafting legal documents falls outside IFAs' scope of practice. However, IFAs can discuss the importance of having a will, identify when clients need wills or updates, explain intestacy consequences, and recommend qualified will writing services.

Q: Are online wills legally valid in the UK?

A: Yes. Online wills have identical legal status to solicitor-drafted wills when properly executed. Under the Wills Act 1837, a will is legally valid if it's in writing, signed by the testator, and witnessed by two independent witnesses who also sign. The method of creation doesn't affect validity—proper signing and witnessing does.

Q: What is the Consumer Duty for financial advisors?

A: The FCA Consumer Duty, effective 31 July 2023, requires financial services firms to achieve good outcomes for clients across four areas: price/value, products/services, consumer understanding, and consumer support. For IFAs, this means providing holistic advice that addresses clients' full financial picture, including estate planning considerations.

Q: When should clients update their wills?

A: Clients should review and update their wills when they marry, divorce, or remarry (marriage automatically revokes previous wills), have children or grandchildren, buy property or accumulate significant assets, when beneficiaries or executors die or become unsuitable, start or sell a business, when their estate value approaches the Inheritance Tax threshold (£325,000 individual, up to £500,000 with residence nil-rate band), or every 3-5 years as general best practice.

Helping Your Clients Protect What Matters Most

Key takeaways:

Will planning is essential to holistic IFA advice—over half of UK adults lack wills, and Consumer Duty requires good outcomes across all financial touchpoints
IFAs can discuss will importance and recommend services without crossing FCA regulatory boundaries—document conversations, use disclaimers, and refer for legal specifics
For 70-80% of IFA clients with straightforward estates, affordable online will services like WUHLD (£49.99) remove cost and time barriers that leave clients exposed for years
Integrate will planning systematically: add to fact-finds and annual reviews, create communication templates, track client completion rates
Will conversations strengthen client relationships, support intergenerational advice, demonstrate Consumer Duty compliance, and differentiate your practice in a competitive market

David, the IFA from our opening scenario, now asks every client about their will status during annual reviews. When he recommends WUHLD to clients with straightforward estates, he's not just ticking a compliance box—he's ensuring their life's work reaches the people they love. That's the difference between managing investments and building legacies.

Ready to help your clients protect what matters most? Visit WUHLD to see how the 15-minute online will process works. For just £49.99 with no hidden fees or subscriptions, your clients can create a legally valid will, preview it before paying, and receive four essential estate planning documents.

Important: WUHLD is designed for straightforward UK estates with standard beneficiaries, property, and financial assets. Clients with complex estates involving significant business assets, multiple trusts, international property, agricultural property relief, or sophisticated Inheritance Tax planning structures may require specialist legal advice from a qualified solicitor. As always, assess each client's individual circumstances to determine the most appropriate solution.

Recommend WUHLD as part of your holistic financial advice—and give clients the peace of mind they deserve.

Ready to Create Your Will?

WUHLD makes it simple to create a legally valid will online in just 15 minutes. Our guided process ensures your wishes are properly documented and your loved ones are protected.

Start creating your will now — it's quick, affordable, and backed by legal experts.

Legal Disclaimer: This article provides general information for Independent Financial Advisors about will writing services and does not constitute legal or financial advice. The Financial Conduct Authority does not regulate will writing, estate planning, or tax advice. IFAs should consult their compliance teams regarding appropriate language and documentation when discussing will planning with clients. WUHLD's online will service is suitable for straightforward UK estates; complex situations involving multiple trusts, business succession, or significant Inheritance Tax planning may require professional legal advice from a qualified solicitor.

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