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Marketing Will Writing Services: Compliance with SRA Advertising Rules

· 20 min

Executive Summary

The SRA's December 2024 warning notice on marketing practices signals intensified regulatory scrutiny of solicitor advertising, with 439 official warnings and 36 fixed penalties issued for transparency rule breaches since May 2023, and 76 firms currently under investigation for marketing misconduct. For will writing practices, this enforcement escalation creates a complex compliance landscape where competitive differentiation pressures intersect with digital marketing ambiguities and third-party introducer obligations. This article provides practitioners with a comprehensive framework for marketing will writing services within SRA boundaries, addressing the regulatory framework governing Rules 8.8 and 8.9, the Transparency Rules applicable to probate services, and the particular challenges posed by digital marketing channels. The analysis integrates the Law Commission's May 2025 Modernising Wills recommendations, examining how practices can position for electronic wills capability while maintaining accuracy in marketing claims.

1. Introduction

The regulatory environment for solicitor advertising has undergone significant transformation in the past eighteen months. The SRA's issuance of Warning Notice "Marketing your services to members of the public" on 19 December 2024 represented the regulator's most explicit intervention in marketing practices since the introduction of the current Standards and Regulations framework.1 This intervention was precipitated by enforcement activity targeting high-volume claims firms engaged in aggressive client acquisition, but its implications extend across all practice areas, including private client work.

For will writing practices, the warning notice arrives at a moment of significant market pressure. The UK wills, trusts and probate market reached GBP 2.81 billion in 2024, representing 7% year-on-year growth.2 Yet solicitors' market share has declined from 56% in 2020 to 54% in 2023, while specialist will writers have expanded from 19% to 23% over the same period.3 Industry surveys consistently indicate that approximately half to 60% of UK adults lack a will, though methodologies vary across studies.4 This substantial unserved market represents growth opportunity, but regulatory constraints shape the permissible methods of capturing that demand.

The challenge for will writing practices is distinctive. Unlike volume claims work, where aggressive acquisition methods have drawn SRA attention, testamentary services depend on trust-based relationships developed over time. Marketing strategies must therefore balance competitive differentiation with the professional gravitas appropriate to services involving clients' most significant personal and financial decisions. The regulatory framework, properly understood, enables rather than constrains this approach.

This article examines the complete regulatory architecture governing solicitor advertising as it applies to will writing services, identifies clear compliance boundaries, addresses the ambiguities inherent in digital marketing, and provides operational frameworks for compliant practice development.

2. The Regulatory Framework

SRA Code of Conduct: Core Advertising Rules

The regulatory foundation for solicitor advertising rests in the SRA Code of Conduct for Solicitors, RELs, RFLs and RSLs, effective in its current form from 11 April 2025.5 Two rules carry particular significance for marketing activities.

Rule 8.8 establishes the accuracy requirement: practitioners must "ensure that any publicity in relation to your practice is accurate and not misleading, including that relating to your charges and the circumstances in which interest is payable by or to clients."6 This rule applies to all marketing materials, whether traditional advertising, website content, social media, or third-party referral arrangements. For will writing practices, rule 8.8 requires that quality claims, specialisation statements, and service descriptions be supportable with evidence. Claims regarding will drafting expertise, for instance, must reflect genuine competence and supervision arrangements documented within the practice.

Rule 8.9 addresses unsolicited approaches: practitioners must "not make unsolicited approaches to members of the public, with the exception of current or former clients, in order to advertise legal services."7 The SRA has explicitly confirmed that this prohibition encompasses cold calling, door-knocking, and targeted online messaging to individuals who have not previously engaged with the practice.8

The Code of Conduct for Firms applies equivalent standards at the entity level through paragraph 7.1(c), ensuring that compliance obligations attach to the practice as well as individual solicitors.9

SRA Transparency Rules

The Transparency Rules, updated 16 December 2024 with an effective date of 11 April 2025, impose specific disclosure requirements on authorised firms.10 For will writing practices, the critical application concerns probate services rather than will drafting directly. Rule 1 requires publication on firm websites of:

  • Total cost of service, or average and range of costs
  • Basis for charges (fixed fee or hourly rates)
  • Qualifications and experience levels of staff conducting work
  • Disbursement descriptions and estimated costs
  • VAT treatment
  • Service scope, key stages, and anticipated timescales11

Covered services explicitly include "uncontested probate (for estates with assets in the UK only)," encompassing obtaining the grant, collecting assets, and distributing to beneficiaries.12

While will drafting itself falls outside the Transparency Rules' mandatory disclosure requirements, the probate disclosure obligation creates indirect marketing implications for will writing practices. Firms offering comprehensive estate planning services must ensure pricing transparency for the administration component, and this transparency extends to cross-selling contexts where will writing leads to discussions of future probate requirements.

Third-Party Introducer Obligations

Rule 5.1 of the Code of Conduct addresses referral relationships: solicitors must ensure that "any client referred by an introducer has not been acquired in a way which would breach the SRA's regulatory arrangements if the person acquiring the client were regulated by the SRA."13

The SRA's December 2024 warning notice emphasised that regulatory status does not provide a shield: "It is not acceptable to say that the third party was not regulated by the SRA and so not subject to the prohibition on cold calling."14 This principle carries significant implications for will writing practices utilising professional referral networks, estate planning introducers, or digital lead generation services. The compliance obligation attaches to the accepting solicitor regardless of whether the introducer operates under SRA jurisdiction.

ASA and DMCCA Requirements

Beyond SRA regulation, solicitor advertising falls within the jurisdiction of the Advertising Standards Authority and is subject to the Digital Markets, Competition and Consumers Act 2024, whose unfair commercial practices provisions took effect on 6 April 2025.15

The DMCCA introduced 32 prohibited trading practices, including drip-pricing (where mandatory charges appear late in the purchase process), fake reviews, and unauthorised trust marks.16 The Competition and Markets Authority now possesses authority to impose fines of up to 10% of global turnover for consumer protection breaches, representing a significant expansion of enforcement capability.

For will writing practices, DMCCA compliance requires particular attention to pricing transparency throughout the client journey. Quoting an initial will drafting fee, then adding substantial charges for mirror wills, trust provisions, or storage services during the engagement, could constitute prohibited drip-pricing. Marketing materials must present the complete cost structure upfront.

3. What Is Prohibited: Clear Red Lines

Unsolicited Approaches

The prohibition on unsolicited approaches to members of the public represents an absolute boundary. The SRA's warning notice identified specific prohibited activities:

  • Cold calling: Telephoning individuals without prior relationship or consent to advertise legal services
  • Door-knocking: Uninvited visits to residential premises for client acquisition
  • Targeted online messaging: Direct messages to individuals via social media or messaging platforms without established relationship17

For will writing practices, these prohibitions preclude methods that might otherwise appear commercially attractive. Purchasing consumer data lists to telephone homeowners in particular postcodes, or messaging LinkedIn connections about estate planning services without prior professional relationship, would breach rule 8.9 regardless of how such activities might be framed as "outreach" or "networking."

The exception for current or former clients enables ongoing relationship development but does not authorise aggressive re-solicitation campaigns targeting individuals whose contact with the practice was minimal or dated.

Misleading Claims

Rule 8.8's accuracy requirement prohibits marketing statements that cannot be substantiated. For will writing practices, this creates specific constraints:

Quality claims: Assertions of expertise, specialisation, or superior service quality must reflect documented competence. The SRA's guidance on will drafting identifies four primary deficiency categories: inadequacy (failing to account for entire estates), legality (actions that may violate law), inconsistency (contradictory language), and detail (omitted items or insufficient descriptions).18 Marketing claims of quality must be supportable with evidence of supervision systems addressing these categories.

Success metrics: Unlike litigation practices where outcome statistics may be quantifiable, will writing success is inherently difficult to measure until probate administration. Claims regarding "successful" estate planning should be avoided unless clearly defined and evidenced.

Specialisation assertions: Claiming specialist status requires genuine, demonstrable expertise beyond routine will drafting competence. Accreditations such as STEP membership or Law Society Wills and Inheritance Quality Scheme (WIQS) accreditation provide supportable bases for specialisation claims.

Third-Party Liability Exposure

The enforcement data demonstrates that third-party arrangements create substantial compliance risk. The SRA has emphasised that firms cannot insulate themselves from regulatory consequences by using intermediaries for client acquisition.19 A will writing practice utilising an estate planning network, financial adviser introductions, or online lead generation must verify that those introducers' methods comply with SRA standards.

The practical implication is due diligence obligation. Before accepting referrals, practices should verify:

  • How the introducer identifies potential clients
  • What marketing methods the introducer employs
  • Whether the introducer's approach would comply with rule 8.9 if conducted by an SRA-regulated person
  • What disclosures are made to referred individuals about the referral relationship

4. The Digital Marketing Grey Zone

Regulatory Ambiguity in Online Advertising

The SRA's framework distinguishes between prohibited "targeted" approaches and permitted "general advertising." However, digital marketing mechanics map poorly onto this binary classification. The following channels present particular interpretive challenges:

Pay-per-click advertising: PPC campaigns on search engines respond to user queries, arguably making the user the initiator rather than the advertiser. However, demographic targeting, location-based restrictions, and audience segmentation introduce elements of "targeting" that create ambiguity. The prudent interpretation treats search-responsive advertising as generally permissible while recognising that aggressive demographic narrowing may approach regulatory boundaries.

Social media advertising: Platforms offer sophisticated targeting by demographics, interests, and behaviours. An advertisement for will writing services shown to LinkedIn users aged 55-70 with "estate planning" interests represents targeted delivery, though the users have not been individually approached. The SRA has not definitively classified such advertising, creating operational uncertainty.

Retargeting campaigns: Displaying advertisements to individuals who previously visited the practice's website involves targeting specific persons based on their browsing history. Whether this constitutes an "unsolicited approach" depends on interpretation. The individual's initial website visit arguably establishes a form of prior contact, but the subsequent advertising was not solicited.

Programmatic display advertising: Automated placement across publisher networks using audience profiles creates targeting without individual identification. The aggregate nature of programmatic targeting distinguishes it from direct approaches, but practices should maintain awareness that increasingly granular targeting capabilities may approach regulatory boundaries.

A Framework for Conservative Compliance

Given regulatory ambiguity, will writing practices should adopt a conservative framework prioritising clearly compliant activities while maintaining documented reasoning for boundary-proximate decisions.

Clearly compliant activities:

  • Generic website presence with SEO optimisation for relevant search terms
  • Content marketing (articles, guides, webinars) available to all without registration gates
  • Speaking engagements, professional networking, trade conference participation
  • Professional directory listings
  • Untargeted print, radio, or broadcast advertising
  • Social media organic posts (not advertisements) on practice accounts

Requires careful implementation:

  • Search engine advertising responding to user queries
  • Social media advertising with broad demographic parameters
  • Email marketing to consented subscribers with genuine opt-in
  • Retargeting with clear privacy disclosures and consent mechanisms

High risk - seek specific guidance:

  • Highly targeted social media advertising (narrow demographics, behavioural targeting)
  • Direct messaging on professional platforms (LinkedIn InMail to non-connections)
  • Purchased lead lists, even with claimed consent
  • Any activity resembling direct approach to identified individuals

Where a practice intends to pursue activities in the "requires careful implementation" category, documented compliance reasoning should be maintained. This documentation should articulate why the activity constitutes general advertising rather than unsolicited approaches, what safeguards are in place, and how the approach aligns with the SRA's published guidance.

GDPR Considerations in Digital Marketing

Data protection law intersects with SRA requirements in digital marketing contexts. The Law Society recommends legitimate interests rather than consent as the legal basis for direct marketing, since consent can be withdrawn.20 However, the legitimate interests assessment must balance the practice's commercial interests against the data subject's reasonable expectations. For will writing marketing, where trust is paramount, conservative data use demonstrates the professional integrity central to the service offering. The Data Use and Access Act 2024 created a "recognised legitimate interests" list that may ease compliance for certain direct marketing activities, though practitioners should verify that any marketing activity falls within the statutory categories.

5. Transparency as Competitive Advantage

Beyond Compliance: Strategic Positioning

The Transparency Rules, often perceived as regulatory burden, create genuine marketing opportunity for practices willing to exceed minimum requirements. While will drafting falls outside mandatory price disclosure, proactive transparency distinguishes practices from competitors and builds client trust.

Pricing transparency for will services: Publishing clear will drafting fees, with explicit descriptions of what is included and what attracts additional charges, addresses the drip-pricing concerns embedded in DMCCA requirements while positioning the practice as client-focused. The transparency extends to complexity factors: clear communication about when a simple will transitions to complex estate planning, with corresponding fee implications, demonstrates integrity.

Process transparency: Beyond pricing, explaining the will drafting process, typical timescales, review procedures, and quality assurance measures provides differentiation in a market where many providers offer minimal pre-engagement information. The SRA's own guidance on will drafting deficiencies suggests that client understanding of the process may reduce future complaints.21

Qualification transparency: The Transparency Rules require disclosure of staff qualifications and supervisor experience for covered services. Extending this practice to will drafting demonstrates expertise and addresses client concerns about who actually handles their matter. STEP memberships, specialist accreditations, and years of relevant experience provide legitimate differentiation.

Quality Indicators as Marketing Content

For will writing practices, quality assurance systems mandated by professional standards become marketing assets when communicated appropriately. Elements to consider highlighting:

  • Internal review procedures before will execution
  • File supervision protocols addressing the SRA's identified deficiency categories
  • Continuing competence requirements for will-drafting staff
  • Client feedback mechanisms and complaint handling procedures
  • Professional indemnity insurance coverage levels

These disclosures remain subject to rule 8.8: any quality claims must be accurate and supportable. A practice claiming "all wills reviewed by a partner" must actually implement that procedure.

6. Compliant Marketing Strategies for Will Writing

Content Marketing and Thought Leadership

The safest and most commercially effective marketing approach for will writing practices involves non-intrusive educational content. This strategy aligns naturally with the trust-based relationship essential to testamentary services while avoiding any characterisation as unsolicited approach.

Educational content formats:

  • Articles on estate planning considerations (published on practice website, offered to professional publications)
  • Webinars on will-related topics (tax planning, family provision, intestacy consequences)
  • Guides addressing common client questions (available for download without aggressive follow-up)
  • Podcasts discussing legal developments affecting estate planning
  • Video content explaining will-making processes and considerations

Content marketing generates organic search visibility, positions the practice as authoritative, and attracts enquiries from individuals actively seeking information. Unlike targeted advertising, educational content reaches individuals who have self-selected interest through their own search behaviour.

The commercial effectiveness of content marketing for professional services has been well-documented. Educational content establishes expertise, builds trust before first contact, and positions the practice favourably when potential clients compare options. For will writing specifically, content addressing common concerns (intestacy rules, family provision claims, tax efficiency) demonstrates the knowledge that clients seek in an adviser for such consequential decisions.

Professional Referral Network Management

Referrals from financial advisers, accountants, and other professionals represent a significant client acquisition channel for will writing practices. These B2B relationships fall outside the rule 8.9 prohibition on approaches to "members of the public" but still require careful management under rule 5.1.

Compliant referral arrangements should include:

  • Written agreements specifying acceptable marketing methods
  • Confirmation that the introducer will not use methods prohibited for SRA-regulated persons
  • Clear disclosure to referred clients of the referral relationship and any fee-sharing arrangements
  • Verification procedures, particularly for new introducer relationships
  • Ongoing monitoring of introducer conduct

The December 2024 warning notice should prompt review of existing introducer relationships. Arrangements established before the enforcement escalation may require updated terms and verification procedures.

Electronic Wills Readiness: Marketing Without Misleading

The Law Commission's May 2025 Modernising Wills report recommended permitting electronic wills meeting specific formality requirements, including "reliable system" provisions for identity verification, alteration protection, and original-copy distinction.22 Remote witnessing via video transmission was similarly endorsed.

The Government's response welcomed these recommendations, but as of January 2026, no legislative timetable has been confirmed.23 This creates a marketing challenge: practices may wish to signal readiness for electronic will execution while acknowledging that legislative authority does not yet exist.

Compliant positioning approaches:

  • "Positioned to offer electronic wills when legislation permits" (accurate, forward-looking)
  • "Monitoring Law Commission recommendations for client benefit" (factual, demonstrates engagement)
  • "Technology infrastructure prepared for electronic execution" (capability statement, not service offer)

Non-compliant approaches:

  • "We offer electronic wills" (currently inaccurate; rule 8.8 breach)
  • "Electronic wills available now" (misleading)
  • "First to offer digital will execution" (unverifiable and potentially inaccurate)

The distinction matters because early-adopter positioning offers competitive advantage, but premature service claims create both regulatory and professional negligence risk.

7. Compliance Infrastructure

Written Marketing Policies

Effective compliance requires documented policies governing marketing activities. Elements to address:

Approval procedures: All marketing materials (advertisements, website content, social media posts, educational content) should receive compliance review before publication. For larger practices, a designated marketing compliance officer provides consistency; smaller practices may allocate this responsibility to the COLP or a senior partner with compliance understanding.

Third-party verification: Procedures for vetting introducers before accepting referrals, including due diligence questionnaires, written confirmations of marketing methods, and periodic reviews of ongoing relationships.

Digital marketing protocols: Specific guidance on permissible and prohibited digital channels, targeting parameters acceptable for online advertising, and documentation requirements for boundary-proximate activities.

Incident response: Procedures for addressing compliance concerns, including reporting mechanisms, investigation processes, and remediation steps if breaches are identified.

Documentation and Record-Keeping

The SRA's enhanced fining powers, reaching GBP 25,000 for traditional firms since July 2022 and unlimited amounts for economic crime under the Economic Crime and Transparency Act 2023, underscore the importance of demonstrable compliance.24 Records should include:

  • Copies of all marketing materials with approval documentation
  • Introducer due diligence records and written agreements
  • Compliance training records for staff involved in marketing activities
  • Any correspondence with the SRA regarding marketing practices
  • Internal audit records of marketing compliance reviews

Staff Training

Marketing compliance cannot be delegated exclusively to fee-earners or managed by administrative staff without guidance. Training should address:

  • SRA advertising rules and their practical application
  • Identification of potential compliance issues in marketing proposals
  • Escalation procedures for uncertain situations
  • Consequences of non-compliance (personal and firm-level)

Training should be documented, periodic (not merely at induction), and updated to reflect regulatory developments such as the December 2024 warning notice.

Periodic Compliance Audits

Beyond reactive documentation, proactive audit processes strengthen compliance posture. Quarterly reviews of marketing activity against SRA requirements, annual assessments of introducer relationships, and systematic monitoring of competitor practices for emerging regulatory interpretations contribute to sustained compliance. These audits should be documented, with findings reported to practice leadership and remediation actions tracked to completion.

Conclusion

Marketing will writing services within SRA compliance boundaries requires a fundamental orientation toward transparency, accuracy, and respect for client autonomy. The regulatory framework, properly understood, does not impede effective practice development but rather shapes it toward approaches that build sustainable client relationships.

The enforcement escalation evidenced by the December 2024 warning notice and associated statistics confirms that the SRA views marketing compliance as integral to professional standards. For will writing practices, this environment favours strategies aligned with the trust-based nature of testamentary services: content marketing, thought leadership, professional referral relationships managed with appropriate due diligence, and transparent communication about services, pricing, and capabilities.

Digital marketing channels present genuine ambiguities that practitioners must navigate with conservative interpretation and documented reasoning. As the Law Commission's electronic wills recommendations move toward potential legislative implementation, practices can position for technological capability while maintaining accuracy in current service descriptions.

The compliance-first approach enables rather than constrains effective marketing: it builds the reputation for integrity essential to attracting clients for services touching their most significant personal and financial concerns.

CPD Declaration

Estimated Reading Time: 20 minutes Technical Level: Advanced Practice Areas: Private Client, Practice Management, Regulatory Compliance, Business Development

Learning Objectives

Upon completing this article, practitioners will be able to:

  1. Identify the SRA rules governing solicitor advertising (Rules 8.8, 8.9, 7.1(c)) and articulate their application to will writing services
  2. Distinguish between permitted general advertising and prohibited unsolicited approaches across digital marketing channels
  3. Apply Transparency Rules requirements to probate service pricing disclosure and evaluate extension to will drafting services
  4. Evaluate third-party introducer relationships against rule 5.1 compliance requirements and implement appropriate due diligence procedures
  5. Design a compliance-first marketing strategy incorporating digital marketing frameworks, transparency positioning, and third-party verification procedures

SRA Competency Mapping

  • A2: Maintain the level of competence and legal knowledge needed to practise effectively
  • A5: Apply understanding, critical thinking and analysis to solve problems
  • B6: Negotiate solutions to clients' problems

Reflective Questions

  1. How would an audit of current marketing activities against the framework presented identify potential compliance gaps in existing practice?
  2. What due diligence procedures should be implemented or enhanced for third-party introducer relationships following the December 2024 warning notice?
  3. How might the practice position for electronic wills capability while maintaining accuracy in current marketing materials?

Professional Disclaimer

The information presented reflects the regulatory and legislative position as of 2026-01-28. Regulations, tax rules, and professional guidance are subject to change. Readers should independently verify all information before acting and seek advice from appropriately qualified solicitors, financial advisors, or other professionals for their specific circumstances.

Neither WUHLD nor the author accepts liability for any actions taken or decisions made based on the content of this article. Professional readers are reminded of their own regulatory obligations and duty of care to their clients.

Footnotes

Footnotes

  1. SRA Warning Notice: Marketing your services to members of the public (December 2024). https://www.sra.org.uk/solicitors/guidance/marketing-public/ ↩

  2. Globe Newswire: UK Wills, Probate & Trusts Market Report 2024 (December 2024). https://www.globenewswire.com/news-release/2024/12/12/2995934/28124/en/UK-Wills-Probate-Trusts-Market-Report-2024-Market-Value-Surges-to-2-81bn-in-2024-Amidst-Increasing-Demand-for-Estate-Planning-Services.html ↩

  3. Globe Newswire: UK Wills, Probate & Trusts Market Report 2024 (December 2024). https://www.globenewswire.com/news-release/2024/12/12/2995934/28124/en/UK-Wills-Probate-Trusts-Market-Report-2024-Market-Value-Surges-to-2-81bn-in-2024-Amidst-Increasing-Demand-for-Estate-Planning-Services.html ↩

  4. Industry surveys from Canada Life (2024), Association of Lifetime Lawyers (2024), and National Will Register (2024) indicate figures ranging from 49% to 60% of UK adults without a will. https://todayswillsandprobate.co.uk/marketing-your-law-firm-in-2024-strategies-for-standing-out-in-2024/ ↩

  5. SRA Code of Conduct for Solicitors, RELs, RFLs and RSLs (April 2025). https://www.sra.org.uk/solicitors/standards-regulations/code-conduct-solicitors/ ↩

  6. SRA Code of Conduct for Solicitors, Rule 8.8 (April 2025). https://www.sra.org.uk/solicitors/standards-regulations/code-conduct-solicitors/ ↩

  7. SRA Code of Conduct for Solicitors, Rule 8.9 (April 2025). https://www.sra.org.uk/solicitors/standards-regulations/code-conduct-solicitors/ ↩

  8. SRA Press Release: Warning notice on unsolicited approaches (December 2024). https://www.sra.org.uk/news/news/press/2024-press-releases/warning-notice-unsolicited-approaches/ ↩

  9. SRA Code of Conduct for Firms, Paragraph 7.1(c) (April 2025). https://www.sra.org.uk/solicitors/standards-regulations/code-conduct-firms/ ↩

  10. SRA Transparency Rules (Updated December 2024). https://www.sra.org.uk/solicitors/standards-regulations/transparency-rules/ ↩

  11. SRA Transparency Rules, Rule 1 (December 2024). https://www.sra.org.uk/solicitors/standards-regulations/transparency-rules/ ↩

  12. SRA Transparency Rules, Covered Services Schedule (December 2024). https://www.sra.org.uk/solicitors/standards-regulations/transparency-rules/ ↩

  13. SRA Code of Conduct for Solicitors, Rule 5.1 (April 2025). https://www.sra.org.uk/solicitors/standards-regulations/code-conduct-solicitors/ ↩

  14. SRA Warning Notice: Marketing your services to members of the public (December 2024). https://www.sra.org.uk/solicitors/guidance/marketing-public/ ↩

  15. ASA: Advertising rule changes following DMCCA 2024 (April 2025). https://www.asa.org.uk/news/advertising-rule-changes-following-review-in-response-to-the-digital-markets-competition-and-consumers-act-2024.html ↩

  16. LexisNexis: Consumer Protection Under DMCCA 2024. https://www.lexisnexis.co.uk/legal/guidance/consumer-protection-from-unfair-trading-under-the-digital-markets-competition-consumers-act-2024 ↩

  17. SRA Warning Notice: Marketing your services to members of the public (December 2024). https://www.sra.org.uk/solicitors/guidance/marketing-public/ ↩

  18. SRA Guidance: Drafting and preparation of wills. https://www.sra.org.uk/solicitors/guidance/drafting-preparation-wills/ ↩

  19. SRA Press Release: Warning notice on unsolicited approaches (December 2024). https://www.sra.org.uk/news/news/press/2024-press-releases/warning-notice-unsolicited-approaches/ ↩

  20. Law Society: GDPR for solicitors (2024). https://www.lawsociety.org.uk/en/topics/gdpr/gdpr-for-solicitors ↩

  21. SRA Guidance: Drafting and preparation of wills. https://www.sra.org.uk/solicitors/guidance/drafting-preparation-wills/ ↩

  22. Law Commission: Modernising Wills Report (May 2025). https://lawcom.gov.uk/project/wills/ ↩

  23. Law Society: No will to act on wills reform (November 2025). https://www.lawsociety.org.uk/contact-or-visit-us/press-office/press-releases/no-will-to-act-on-wills-reform ↩

  24. The Solicitors Group: SRA Steps Up Enforcement and Fines (2024). https://thesolicitorsgroup.co.uk/news/sra-steps-up-enforcement-and-fines ↩